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live2026

Mobile Wellness App + Full SEO/ASO Growth Pipeline

Anxiety and wellness app built around a calligraphy-tracing differentiator, shipped with a full technical SEO and ASO layer to grow organically on a zero-dollar marketing budget.

RoleMobile Developer & Web Developer
DurationOngoing (launched 2026)
TeamDesigner & engineer
LiveVisit site ↗
01 /

Overview

Problem

When anxiety spikes, thoughts race and it's hard to simply sit still and relax. People need a gentle, guided way to slow down — something that gives their hands and attention a calm, simple focus until the mind follows.

Approach

Built a React Native (Expo) app on Neon (Postgres + Auth) with RevenueCat handling subscription monetization and Firebase Analytics tracking funnel events, centered on calligraphy tracing as a visual, tactile alternative to generic breathing timers. On the web side, took over the existing Astro landing site and blog and re-engineered it for search — structured data (Organization/WebSite/MobileApplication/FAQPage JSON-LD), sitemap submission and indexing requests, Core Web Vitals fixes (image compression, font loading, LCP priority), and a content strategy targeting long-tail anxiety-relief search terms. Growth is driven by organic channels only: SEO-optimized blog content and a Reddit warm-up/posting strategy, with in-app review prompts tied to a mood-check survey to build Play Store social proof over time.

02 /

Stack

01React Native (Expo)
02TypeScript
03Neon
04RevenueCat
05Firebase Analytics
06Astro
03 /

Outcomes

4
Core techniques: breathing, calligraphy tracing, soundscapes, reflective AI chat
6
SEO-optimized blog articles shipped, with more planned
4
Locales supported on the landing site (EN/PL/UA/ES)
04 /

Build

01
Calming Flow with mood-aware review loop
Core relaxation flow (breathing, calligraphy tracing, nature soundscapes, reflective AI chat) ends in a mood survey; a 'smile' rating on a non-first launch triggers a native Google Play in-app review prompt via expo-store-review, gated by a SecureStore flag so it only asks once per install.
02
Technical SEO & content engine
Extended the existing Astro landing site with JSON-LD structured data, trailing-slash normalization, redirect handling for retired article slugs, Android App Links via assetlinks.json, and a blog whose frontmatter title is the single source of truth for H1, card, and page title — built to rank on long-tail anxiety and grounding search terms without ad spend.
03
Compliant monetization & analytics
RevenueCat subscriptions with a Google Play Data Safety declaration correctly scoped to third-party purchase-history sharing per RevenueCat's own requirements, plus Firebase event tracking (cta_click, waitlist_submit, meditation_preview_play) segmented by platform and placement to measure what's actually converting.
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